Dr. Éthelle Lord holds a doctorate degree in management from the University of Phoenix (2010), a master’s degree in counseling from the University of Maine (1992), a graduate certificate as a life coach from CoachU (2002), is a practitioner of energy medicine (Good Shepherd Healing System or GSHS), and several certificates in a variety of professional training programs that support her work.

Dr. Lord is a pioneer in Alzheimer/dementia coaching. She authored ALZHEIMER’S AND DEMENTIA COACHING: Creating an Alzheimer’s-friendly healthcare workforce and several articles on dementia published by LEGAIA Books (second edition). For more information or to order this book, please contact LEGAIA Books at 1-844-692-2665 in North Carolina, USA. More about the release of her book here.

She coaches individuals, families, and professionals who provide dementia care. Dr. Lord is a practitioner of energy medicine, especially the Good Shepherd Healing System (GSHS).

Dr. Lord is also the Founding President of the International Caregivers Association and Remembering for You (Remembering 4 You). Her latest book Alzheimer and Dementia Coaching: Taking a Systems Approach to Creating an Alzheimer’s-Friendly Healthcare


Dr. Lord has first-hand experience as a dementia caregiver for her husband, Major Larry S. Potter, USAF Ret., who was officially diagnosed in January 2003 with Vascular Dementia following his triple bypass surgery in the fall of 1999. His dementia has been contained because of the Good Shepherd Healing System when he participated in a small, informal study in the fall of 2015.

In the summer of 2012, she was a keynote in Chicago to a large audience of neurologists from all over the world who were seeking first-hand information on family caregiving and Alzheimer’s. Her keynote was entitled “Yes Virginia, You Can Have an Alzheimer’s-Friendly Healthcare Experience”. From that moment on, she realized the great need for the importance of adopting a universal standard in training and delivering dementia care by professionals and family caregivers.

Dr. Lord is a published author, educator, speaker and master Alzheimer/dementia coach and mentor.

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Phone: (207) 762-7074 and (207) 769-9447 for text