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It is through your continued generosity that the ICA is able to change the course of dementia care, improve on the quality of life of persons living with dementia, reduce the high stress of dementia care giving, and help reduce the high cost of dementia care. It is now possible to determine the difference between cellular confusion and true dementia. Both present with similar symptoms. Knowing the difference is life changing.

ICA is deeply focused on its vision of creating a dementia-friendly healthcare workforce through training and education. Please email or call 207-764-1214 from Monday to Friday, 9 to 5, for more information or to set up an appointment.

What is Dementia-Care?

If you Google “dementia-care” on the Internet, you will find lots of links about “dementia” but nothing specific about “dementia-care.” The information is mostly about topics such as the stages of dementia, which is very important information – but how do we cope better with the actual care of those who suffer with dementia that can often last decades? This is the reason the ICA was created and offers a uniform dementia-care program for everyone, anywhere.

Dementia-care refers to the actual skill-set required by anyone – from family caregiver to healthcare professional – to improve the quality of life of someone living with Alzheimer’s or another kind of dementia. It is specialized care that requires specialized training. Dementia-care is complex and very costly – until now.

There are many aspects of dementia-care that most of us only learn about through “hit and miss” thinking or simply by chance. We often hear people say, “You see one person with dementia and you’ve seen one person with dementia.” The ICA believes that each and every individual is unique; however, we have developed a uniform way to deliver dementia-care that truly fits everyone.

Due to the challenging demands of dementia-care and the high costs of such care, it is no longer acceptable to provide services via the “hit and miss” approach. It is simply too costly financially and in terms of quality of life for the individuals requiring such care.

Every person living with dementia is as rich inside as any healthy person. How do we reach inside and draw this richness out of the individual? How do we get their attention long enough to be understood and get them to comply with their care needs?

It is the responsibility of the care provider to break through and reach for the essence of the individual. One reason many report resistance and aggression on the part of the care receiver is that the care provider does not have the tools to break through effectively. At the ICA, we have the right tools for your toolbox!

Lack of dementia-care training is actually draining our healthcare workforce and costing healthcare budgets more than can be allocated or is affordable, resulting in very poor or unacceptable dementia-care and needless suffering.

The goal is to find the same basic services in dementia-care from one facility to the next, whether at a hospital, long-term care facility, or even at home. Think about what a McDonald’s hamburger tastes like in Canada and in the UK: the same, right? So it should be with dementia-care. The ICA wants dementia-care in the United States and Japan, for example, to reflect the same basic, effective program.

Who is Qualified to Offer ICA Breakthrough Training?

The ICA has clear and basic requirements for its trainers. We designed a rubric to guide any and all interested trainers. Our initial group of trainers includes world-renowned professors, authors, and practitioners who are experienced in the field of dementia-care. They are courageous and ambitious professionals who answered a personal invitation, sight unseen, to support the mission and vision of the ICA.

What you will find at the ICA are the best, most useful, and immediately applicable techniques for reducing the stress of providing dementia-care and improving the outcome for each care receiver. Each training segment is offered live via webinar platform, and is recorded for replay at will. This keeps costs down and quality high. All trainers are highly qualified individuals ready to answer your questions and share their knowledge and experience.

High school students who aspire to enter the healthcare field in any capacity can benefit from acquiring knowledge through hands-on mentoring at existing facilities, and then get first-hand experience in on-the-job training programs in their communities. Such training and experience will serve them, and society, for the rest of their careers and lives, and the ICA is helping to establish these programs.

Who Needs ICA Breakthrough Dementia-Care

It begins with the family caregiver, who is often surprised by the diagnosis and soon overwhelmed by the demands of caring for their loved one, including the need for medical procedures of which they have no knowledge of or experience.

Second, current training programs in certified nursing assistant programs mention dementia-care, but they focus mostly on statistics and the stages of dementia. Over 70% of people living in assisted living facilities and long-term care facilities are living with a dementia requiring specialized care, but we know that the staff in those facilities do not currently receive the necessary training.

Third, family caregivers, ‘pack leaders,’ healthcare workers, healthcare professionals, such as doctors and nurses, and care providers such as facility administrators and hospital CEOs can all benefit from training such as learning to speak Alzheimer’s in less than 20 minutes. Every breakthrough dementia-care training the ICA offers is offered as distance learning unless otherwise requested.

Finally, dementia-care training can benefit entrepreneurs everywhere who want to meet the needs of this fast-growing industry, because facilities that provide for the care and social needs of these families are needed everywhere. Find out what is needed and invest in those ideas that fill an important but urgent need for society.

Who Benefits from Learning About ICA Dementia-Care?


  • Family caregivers and ‘pack leaders’
  • Nurses and nursing aids
  • Social workers, psychologists, and psychiatrists
  • Family doctors, neurologists
  • Alzheimer’s/dementia coaches
  • Lawyers and judges


  • Nursing training schools
  • Medical training schools
  • Certified nurse’s aid programs
  • Homecare agencies
  • Assisted living facilities
  • Dementia-care facilities
  • Memory loss units
  • Small-scale homecare providers
  • Hospitals and clinics
  • Travel industry (hotels, restaurants, airlines, transportation)
  • Protective services (police, ambulance services)

If you are not listed above, do not despair. Dementia is in every country and affects all of us whether directly or financially.

What Does ICA Breakthrough Dementia-Care Do for People Healthcare?

Our uniform breakthrough dementia-care program strives to ensure that no matter where you live or travel, you will encounter an acceptable form of care that is effective, efficient, and reduces stress on both the care provider and the care receiver. You will find answers to these questions, and so much more:

  • How can I learn to speak Alzheimer’s in 20 minutes?
  • What is the best way to brush the teeth of someone with dementia?
  • What proven alternative healing methods work best for those living with dementia?

ICA breakthrough dementia-care is designed to reduce stress, increase the efficacy of dementia-care, establish a care model that is recognized and accepted everywhere, and reduce the cost of providing such specialized care through interprofessional teams.

What Does ICA Breakthrough Dementia-Care Do for Services?

  • Takes tremendous pressure off leadership by improving their social profile and performance
  • Reduces cost of care by forming interprofessional teams
  • Remarkably improves quality of life for care receivers
  • Makes obvious the quality of the work of care providers

And wellness beats sickness and sadness – every single time!

How Can Adopting ICA Breakthrough Dementia-Care save Time and Money?

By “priming for compliance” to minimize resistance on the part of the care receiver, less time is required = less time and energy expended = less stress and burnout = less absenteeism = less costly workforce turnover.

Acquiring the right tools necessary for this specialized care is essential in reducing stress and frustration due to poor work habits. Families can find much comfort as integral parts of a larger interprofessional healthcare team and enjoy their role in this worldwide effort. If and when families find it necessary to place their loved one in long-term care due to family members’ physical and emotional limitations, the team will have already been established and be ready to step in.

Adopting ICA breakthrough dementia-care in your home, workplace, and country will change the way your community supports the millions of people living with dementia. You will also be supporting the quest for a dementia-friendly healthcare workforce ready to include families in the larger interprofessional team.

Does ICA Breakthrough Dementia-Care Apply to All Forms of Dementia, Such as Alzheimer’s, Vascular Dementia, Dementia with Lewy Bodies, and Fronto-Temporal Dementia?

Yes it does, because it is designed to be uniform in presentation and delivery. Furthermore, it is presented in easy-to-understand training sessions via webinar. We aim to meet the four basic learning principles outlined by Richard Efthim, ICA Training Director:

  • To inform
  • To tell
  • To show
  • To ask, “What if…?”

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